West Palm Beach, FL – CIRCA WHO the trendy resale furniture shop at 531 Northwood Road, is now under new ownership, but continues to offer the same great furniture-buying experience loyal customers have come to expect. The new ownership group was attracted to the potential future of the current Circa Who location and the key clients in niche markets who are already in place. Scott Mast, Juan Goiricelaya, Vlad Miskovic and Marinella Miskovic purchased the store from founder Tracy DeRamus who turned her passion for furniture into a vibrant business 15 years ago. Tracy DeRamus will be returning to the LOVE of what created Circa Who from the beginning, the hunt. She will continue to bring her FAB finds to Circa Who to ensure that the same vintage Palm Beach feel remains.
“We aren’t going to change anything about the business, or the Hollywood regency meets Palm Beach feel of the types of items we sell,” said co-owner Juan Goiricelaya, “Circa Who is a destination, where customers enjoy the thrill of the hunt and discovering unique vintage pieces they won’t find anywhere else. We don’t want that part to change.”
What will change is some of the extra amenities customers will be able to enjoy as they stroll through the large location. A third showroom has just been added to expand the available inventory. A boutique with vintage clothing and accessories that complement the Palm Beach furniture style will also be coming soon.
The owners say the recent announcements about plans to ‘connect’ City Place with Downtown and beyond played a role in the decision, as they see that increased attention on the Northwood area will expose even more shoppers to the benefits of visiting Circa Who.
“Circa Who has always been a destination for designers and decorators who are looking for fabulous furnishings and that will never change, said co-owner Marinella Miskovic.” The new emphasis on connecting the downtown corridor to other businesses will make it that much easier for new customers to reach us and experience all the unique finds we offer,” she said.
Circa Who is open Monday-Saturday and new arrivals are featured not only on www.circawho.com but also on the store’s social media platforms, including the popular Circa Who Instagram feed.
About Circa Who
Circa Who is an upscale furniture resale store, founded in 2004 by Tracy DeRamus, who remains as one of the store’s buyers. The store features a Hollywood Regency meets vintage Palm Beach style and includes new treasures that arrive daily. The trendy retail shop focuses on mid-century vintage fabulous furnishings for homes.