We captured our Endless Summer collection in this hometown gem full of hidden treasures & Palm Beach style. Surrounded by rattan creatures & basking in a golden glow, you’ll find looks featuring bold deco florals, modern structure, timeless silhouettes & a few animal friends. We sat down with Katherine Lande, Brand Fashion Editor and Style Director, for an inside look at our latest campaign location.
How was the idea of the Treasure Hunt brought to life via the walls of this Palm Beach Institution?
Circa Who is a vibrant maze of unique antiques, mid-century furniture, and coastal-inspired décor. The models stroll through the aisles uncovering hidden gems like vintage sunglasses, a sun-kissed scarf, or a wicker bag, each evoking the spirit of an endless summer. She pauses in front of a mirror, twirling in a vintage-inspired dress, capturing the light in a dreamy, serene atmosphere. The store feels like a timeless escape, where every find brings a piece of summer nostalgia.
What is Circa Who best known for?
Considered a top destination for interior designers and tastemakers, Circa Who is known for its exceptional curation of vintage furniture with a tropical focus. In addition, they house the only signature Mario Lopez Torres showroom in the US – it’s quite special!
Who is Mario Lopez Torres and how does he relate to the Lilly Pulitzer brand?
Mario Lopez Torres was a Mexican artist and furniture designer famously known for his whimsical woven pieces which have become coveted collector items. The spirit of his creations align perfectly with Lilly Pulitzer’s iconic cheeky attitude and artist driven, hand-painted prints – both offering the opportunity to curate your own style and generate your own conversation piece. Psst: Between Lilly x Lee Jofa and Circa Who exclusive pieces of Mario Lopez Torez will be available for custom order/purchasing. Stay tuned for more!
Can you tell us about the two sides of the shop and what makes them so unique?
The side of the store that houses the Mario Lopez Torres collection is bright, airy and transports you into a magical world of rattan. Monkeys, palms, and giraffes graze the space – similar to as they do in a Lilly Pulitzer print. The other side of the store is a series of rooms stacked high with a wonderful array of vintage furniture and accents, offering the opportunity to discover unique pieces not found elsewhere. Each side presents the perfect opportunity for storytelling.
Can you share the types of pieces you can find at Circa Who? The colors and aesthetic are perfectly Lilly and Palm Beach!
At the heart of both Circa Who and Lilly Pulitzer is the Old Florida aesthetic, which is known for mixing vintage pieces with modern designs for a relaxed, coastal vibe. Natural materials like bamboo and wicker, and tropical-inspired prints and color palettes are typical characteristics of Old Florida style – offering the concept of seasonless dressing whether you are outfitting yourself or your home.
Anything else you want to share about the styling of the shoot and how we brought the Endless Summer campaign to life?
For the styling of the campaign, we wanted to take the idea of heritage dressing and update it in a contemporary way to highlight the concept of an Endless Summer. We focused on showcasing timeless looks – as opposed to trends that fade from season-to-season.
Here are a few of our top styling notes:
1 – Curate your look with interesting pieces, prints and accessories.
2 – Print on print – don’t be shy about layering.
3 – Headscarves are back in a big way – we had some exclusively made for the shoot, hoping they will become part of a future collection!
4 – Makeup is fresh with sunkissed tones and hair should look effortless like its gently blowing in an ocean breeze.
Come treasure hunt with us at Circa Who! xx, Lilly