Billy Baldwin William “Billy” Baldwin (1903-1983) designs were immaculately timeless. His name became the byword for exemplary American design. Billy Baldwin’s style was crisp, elegant, simple and practical. via Architectural Digest Baltimore, Maryland native, Billy Baldwin briefly studied architecture at Princeton and sold insurance at his father’s agency before making the leap into decorating. His early influences include Frances Elkins, Jean-Michel Frank, and the paintings of Henri Matisse. Baldwin .